Editorial • Advertising • Packaging • Motion/Film

Whether it’s a cookbook, a commercial, or a product launch, I bring food to life in a way that feels effortless but meticulously styled. With a background in editorial and advertising, I collaborate with photographers, art directors, and producers to create visually striking food content across stills and motion.

Services include:

On-set food styling for photo & video shoots

Recipe styling for cookbooks and digital platforms

Packaging and product styling for FMCG brands

Motion styling for TVCs, TikToks, reels & ads

Prop sourcing and creative support

Ideal for: Publishers, photographers, production studios, food brands, creative agencies.

UGC • Food & Fashion • Social-First Video • Branded Storytelling

I create content that lives where your audience actually scrolls, think lo-fi and authentic, but visually led but with intention. Whether you’re a food brand, a fashion label, or something in between, I produce content that feels relatable and native to the platform. My work bridges the gap between creative direction and influencer-style content, with a focus on authenticity, aesthetics, and conversion.

Services include:

Food & Fashion Lifestyle Content

UGC for food, lifestyle, fashion, and wellness brands

Creative direction for shoots across food/fashion crossover

Body neutral and positive conversational content

Social-First Video & Stills

Recipe videos, product try-ons, GRWMs, and POV shoots

Recipe writing and development

Cross-platform rollout content (Reels, TikTok, Shorts, Stories)

Scripting, editing & on-camera personality

Ideal for:
Fashion and lifestyle brands, food and wellness products and content agencies

Social Video • Social Media Strategy

Working in-house with hospitality brands means I understand how venues operate, from pre-service prep to late-night service. I create strategic, story-led content that showcases your venue’s vibe, offering, and team. Whether you need fast-turnaround TikToks or someone to run your entire digital presence, I help hospitality brands show up beautifully and consistently online.

Services include:

Short-Form Video & Content Production

Reels & TikToks showcasing dishes, drinks & behind-the-scenes

Story-led content series (chef POVs, bartender tips, BTS prep)

Event coverage and social-first edits

Social Media Management & Strategy

Feed planning, scheduling, and visual curation

Tone-of-voice development & copywriting

Captions, strategy & engagement

Community management (DMs, comments, brand voice)

Monthly performance reporting & strategic insights

Seasonal campaign planning and activation

Ideal for: Restaurants, cafes, bars, hotels, hospitality groups, pop-ups, and venues without in-house marketing support.

Campaigns • Shoots • Brands Needing Ideas

Need a concept before you shoot? I collaborate with brands and creatives to develop ideas that make sense visually, feel culturally relevant, and have the potential to scale. Whether you need help shaping the creative for a shoot or want to develop a concept for a campaign or content series, I’ll bring ideas that align with your brand and audience.

Services include:

Creative direction for food/lifestyle shoots

Visual concept development for campaigns

Creative ideation for TikTok/reels series

Moodboarding, scripting, art direction

Talent/influencer casting support

Brand content planning and tone-of-voice development

Ideal for: Startups, hospitality groups, marketing teams, production companies, brands needing creative input on a budget.