Sophie Edwards is a Content Producer, Food Stylist and Creative based in Sydney, Australia

She works across video, photography, styling, and social media-usually for people who need food to look good, fashion to feel wearable, and content to not feel cringe.

Her background spans editorial, branded content, and hospitality marketing, with clients ranging from legacy retailers to small venues. She splits her time between freelance work and creating video-first content for a hospitality group, where she develops and shoots everything from venue reels to behind-the-pass chef content.

Sophie started her career in marketing before moving into food styling and recipe work. She’s worked across some of the UK’s biggest food and lifestyle brands before relocating to Australia. Since landing in Sydney, she’s expanded her work to include video production, UGC creation, and social media management- particularly for food, fashion, and hospitality brands looking for strategy and execution without the full agency setup.

She also runs a personal blog and Instagram where she documents her own mix of food, size 16/18 fashion, body image, PCOS, and the realities of starting over in a new country.

Recent Work Includes

Content Production & Social Media

  • In-house video and social content for hospitality venues: Jane, Arthur and FIOR

  • Reels, TikToks, and short-form campaigns

  • Feed curation, strategy, and management for restaurant accounts

  • UGC and branded content for fashion, food, and wellness brands

Styling & Recipe Development

  • On-set food styling for editorial and commercial shoots

  • Recipe writing and development for blogs, brands, and publications

  • Assistant home economist work across campaigns and events

Brands I've Worked With

Campaigns & UGC
Australian Beef and Lamb, McDonald’s, Marks & Spencer, Waitrose, Phase Eight, Next, Debenhams, eBay, Monsoon, Nars, ModiBodi, Wuka, Simply Be, Herbal Essences, Gillette Venus, Sure, and more.

Assistant Styling & Food Work
McDonald’s AU, Hungry Jacks, Subway UK & Ireland, Tesco, Uber Eats, Jamie Oliver, Fortnum & Mason, Sainsbury’s, Amazon Fresh, BBC Good Food, Pinch of Nom, Facebook, Channel 4, Waitrose, Holland & Barrett and more.

Currently

Based in Sydney, available for freelance work in content creation, styling, video production, social strategy, and general creative problem-solving.

Contact Sophie for more info.